Airport Urbanism

Max Hirsh

  • About Max


    • Max Hirsh (PhD, Harvard) is Managing Director of the Airport City Academy and a leading global expert on airports and urban development. Dr. Hirsh pioneered the airport urbanism (AU) method: a customer-focused approach to developing airports and planning the airport area. His research and advisory services focus on airport real estate, non-aeronautical revenue, and airport-led urban development. Passionate about aviation, Dr. Hirsh works with airports, municipalities, developers, and design firms around the world to help shape the future of airports and the cities that they serve.

      Drawing on 15 years of industry experience, Dr. Hirsh serves as technical advisor on projects ranging from landside improvements to large-scale regional masterplans. He is also a frequent keynote speaker, workshop leader, expert witness, and course instructor. Core areas of expertise include:

      • concept development, visioning, and positioning
      • benchmarking and demand analysis
      • market engagement and investment attraction
      • tendering and procurement
      • special purpose vehicles and public-private partnerships
      • sustainable urban planning and design
      • future trends and innovations in airport urbanism

  • What is AU?

    • Download the summary


    • Airport Urbanism is a people-focused approach to designing airports and developing the airport area. Focusing on the needs and desires of the people who use the airport on a regular basis, AU advances development strategies that deliver long-term benefits to the airport and to the city that it serves.

      Both a design philosophy and a practical model for implementation, AU is based on two core principles:

      Focus on people: Successful airports focus on the needs and desires of their customers. That includes not just passengers, but also the people who live, work, and run businesses in the airport area.

      Growing together: Successful airports coordinate airside, landside, and off-airport development in a holistic and mutually beneficial manner. Why? Because airports and cities grow best when they grow together.

      Click here to read more about AU

  • Services


    • Dr. Hirsh provides thought leadership in the fields of aviation and urban development. His services include:

      Technical advisory (concept development, demand analysis, tender documentation, design briefs)


      Strategic advisory (stakeholder alignment, investment attraction, project delivery)


      Research studies


      Airport Urbanism workshops
      (½-day, 1-day, 2-day formats)


      Professional training via the Airport City Academy


      Keynote speeches


      Expert witness/peer review


      Recent clients:

      Aéroports de Paris
      Airport City Stockholm
      Airport Cooperative Research Program
      Billund Airport
      Brussels Airport Company
      Centralny Port Komunikacyjny
      Civil Aviation Authority of Singapore
      Collins Aerospace
      Curaçao Airport Holdings
      Cushman & Wakefield
      Dallas-Fort Worth International Airport
      Eindhoven Airport
      Fraport
      Hamad International Airport
      Harvard University
      Heathrow Airport
      Hong Kong International Airport
      IATA
      Isavia
      Keflavík Airport Development Company
      KPMG
      Landrum & Brown
      Narita Airport
      National University of Singapore
      Pontos Group
      Ramboll
      Riga International Airport
      Schiphol Area Development Company
      Schiphol Real Estate
      Stockholm Skavsta Airport
      Strategic Planning Services
      Tallinn Airport
      United Technologies
      City of Vantaa (Finland)
      VINCI
      Zurich Airport

  • Speaking


    • Dr. Hirsh is a frequent keynote speaker at conferences, seminars, and company events. Focusing on technology, sustainability, innovation, and the future airport business model, his inspirational talks offer a fresh perspective on the key challenges facing airports and cities today.

      Click here and here to watch recent keynotes.


      Recent keynotes:

      Realty Belgium (2024)
      Inter Airports Munich (2024)
      Gadeokdo International Airport Forum (2023)
      Riga Airport Investors Day (2023)
      Airport Cooperative Research Program (2022)
      Stockholm Chamber of Commerce (2021)
      American Society of Civil Engineers (2021)
      Kadeco Open Design Day (2021)
      YVR Town Hall (2020)
      International Airport Summit (2020)
      TEDx Schiphol (2019)
      European Commission (2019)
      Smart Airports Munich (2019)
      We Make the City Festival Amsterdam (2019)
      Inter Airports Singapore (2019)
      Aviation Silk Road Summit Hong Kong (2019)

  • Media


    • Dr. Hirsh is a frequent commentator on the future of airports and air travel. Recent interviews and guest editorials have appeared in the Atlanta Journal-Constitution, Australian Financial Review, Bloomberg Businessweek, China Daily, Exame, Foreign Policy, Helsingin Sanomat, International Airport Review, Nikkei Asian Review, Passenger Terminal Today, San Francisco Chronicle, Site Selection, Sveriges Television, Wall Street Journal, and Wired.

      Click here to watch an interview.

      For media requests, please click here.

Featured article

How do successful cities build a new airport
— and redevelop the old one?

  • by Max Hirsh

    Around the world, airports are launching ambitious expansion programs: adding new terminals and runways to meet future demand. But what happens if the airport can’t be expanded—either due to flight restrictions, or because there simply isn’t any room to grow?

    That’s the challenge facing older inner-city airfields, many of which are being replaced by new hubs located far from the urban core. These relocation projects aim to enable 24-hour operations, reduce friction with the airport’s neighbors, and provide flexibility for future expansion.

    Closing an old airport and replacing it with a new one is no small feat. Currently, cities like Lisbon, Riyadh, and Warsaw are grappling with this unique challenge. Berlin and Istanbul have recently launched new hubs, but haven’t yet redeveloped the former airfield. Still others like Nairobi and Reykjavík are mulling such moves, but haven’t yet pulled the trigger.

    In all these cities, decision makers face the same challenge: how can we build a new airport, and how can we redevelop the old one?

  • That’s the question Dorothy Tang and I ask in our exhibition at this year’s Venice Architecture Biennale. Focusing on Hong Kong International Airport—which opened in 1998—we investigate how successful cities can learn from Hong Kong in order to harness the transformative power of airport urbanism.

    2025 marks the 50-year anniversary of that transformation, which began with the site selection for the new airport and culminated with the recent edevelopment of the former airfield. As this timeline suggests, building a replacement airport doesn’t happen overnight. Complex planning, land acquisition, and consultation processes can stretch on for years or even decades—leading to bitter fights between the airport’s advocates and opponents. Poorly executed projects can end in failure: with the examples of Mexico City, Montréal, and Nantes serving as powerful cautionary tales.

    We prefer to focus on what works, rather than what doesn’t. With that in mind, our exhibition investigates two key questions that drive success: first, how will people travel to the new airport? And second, what will happen to the old one?

  • How will we travel to the new airport?

    The term “ground access” describes the surface transportation that passengers and staff use to travel to and from the airport. Typical examples include private cars, taxis, buses, and trains. For a greenfield hub far from the city, ground access is a crucial consideration. It’s also one that’s easily overlooked.

    Many customers respond negatively when they hear that a new airport is being built in a distant location. Passengers complain about the extra time (and money) needed to get there. Airlines worry that lengthy commutes will impact their ability to recruit staff. Business leaders fear a loss in competitiveness compared to more convenient hubs.

    Lastly, let’s not forget that ground access is the second largest source of airport emissions. A greenfield hub without good transport links will find it hard to reduce its carbon footprint. That can spook investors and policy makers.

  • HKIA’s planners tackled these challenges head-on. From Day 1, they introduced a high-speed train that connects the terminal to downtown Hong Kong in less than 30 minutes. Arriving passengers can walk off the plane, collect their luggage, hop on the Airport Express train, and jump in a taxi or subway to their final destination – all without a single change in level, and with a luggage cart waiting every step of the way.

  • Airport Express is part of a 35km corridor that links HKIA to the inner city, offering various ground access options that differ by price and speed. Budget travelers favor a local subway line, which is slower and cheaper than its high-speed cousin. Express coaches connect the airport to all of the city’s 19 districts. Employee buses provide affordable 24-hour access to HKIA—a big plus for shift workers.

  • In addition to connecting HKIA, the airport corridor paved the way for decades of transit-oriented development. Subway stations along the corridor triggered new residential and industrial estates in the suburbs. Downtown, mixed-use districts emerged around two Airport Express terminals. Studded with offices, hotels, malls, apartments, and museums, these new precincts increased the surface area of Hong Kong’s CBD by more than 10 percent.

    The takeaway? Hong Kong’s ground access strategy required close coordination between the airport, urban planners, and local transport authorities. It also involved heaps of cash. These conditions might be tough to replicate, but HKIA’s approach highlight two key success drivers.

  • First, new road and rail links are a great way to promote the new airport and allay fears about its distant location. They’re also an excellent tool to stimulate urban development. That can help build support among key decision makers: who will be more willing to support the new hub if it contributes to local development priorities like housing and public transport.

    Last but not least, convenient ground access raises the market value of the airport’s land assets. In fact, it’s one of the key drivers of airport real estate development.

  • What will happen to the old airport?

    When an airport is decommissioned, it leaves behind a vast amount of land, buildings, and infrastructure, representing decades of investment. These assets are crucial for the airfield’s redevelopment. How do successful cities do that?

    The first question is whether the site will continue to function as an airport. Some global cities—e.g. Bangkok, London, LA—can easily support more than one hub. (This is what transport nerds like myself call a multi-airport system.) In smaller markets, the airport might operate on a reduced footprint, serving niche demographics such as private jets or military flights.

    Most cities, however, prefer a clean break. Keeping the old airport open can make it harder to attract customers to the new hub. For airlines, maintaining two bases is complex and costly. And from an urban development perspective, closing the airport offers a once-in-a-lifetime opportunity to build entire new districts from scratch.

  • That was the case in Hong Kong, where the opening of HKIA coincided with the closure of the former airfield at Kai Tak. For decades, aircraft-related height restrictions constrained development across the inner city. This was particularly apparent in Kowloon's busy commercial areas, where building heights were capped. The relaxation of those restrictions after 1998—up to a maximum of 530m—launched a new generation of super-tall skyscrapers.

  • Kai Tak’s closure released millions of square meters of airspace across the inner city. It also opened up 320ha of land at the airport itself, which was converted into 9 mixed-use districts with 86,000 residents. The apron was redeveloped into housing estates and a sports stadium; while the runway was converted into a cruise terminal, more housing, and a park.

    The takeaway? Transferring airport operations from one site to another is extremely complex. For a new hub, construction delays and technical glitches are inevitable during the start-up phase. Many cities opt for a transition period, phasing out the old airport while the new hub comes online. Problems arise when it’s unclear how long that “transition” will last: a few weeks, months, years? With each day that question remains unanswered, it becomes less likely that the old airport will actually close.

    That may be fine in markets where traffic is growing faster than forecast, or where the new airport is taking longer to complete than expected (i.e., every new airport ever). In those cases, maintaining the old airfield can relieve operational pressure and compensate for the new hub’s growing pains.

  • The tougher question is what happens next. Consider Berlin, which closed Tempelhof airport in 2008. The site covers 355ha of valuable inner-city land—for comparison, that’s roughly the same size as downtown Frankfurt. It also has three subway stations and two highway exits. Yet due to local political debates that are far too tedious to reprint here, Tempelhof remains largely as it was when it closed 17 years ago. Apart from a lovely community garden and some food trucks, the former airfield is a massive windswept wildnerness, smack-dab in the middle of a city suffering from an acute housing crisis.

  • The contrasting examples of Berlin and Hong Kong point to three success factors for any airport redevelopment project.

    The first is to create a compelling vision that links the airfield’s transformation to the city’s future development goals. That could mean building affordable housing, work spaces for new industries, attractive recreational areas—or all of the above.

    The second success factor? Establish a development authority that has both the capacity and resources to achieve that vision—and actively seeks out strategic partners. Airfields are very large sites. To redevelop at this scale, it’s essential for public and private partners to work well together.

    The final success factor is to focus on early wins. Redeveloping an airfield takes time, and there will be many different views on what that process should look like. Too often, these debates get bogged down by local politics and individual interests. That’s why it’s critical to kick-off with projects where consensus prevails, and to build trust among key partners in order to lay the groundwork for future development phases.

  • Final thought

    Hong Kong’s new airport launched a paradigm shift in the spatial organization of the city: what we might call airport urbanism. Our exhibition investigates how planners, designers, and developers transformed Hong Kong into a global aviation hub—while also creating new spaces to live, work, and play. In so doing, we hope to inspire other cities who are at the start of that exciting journey.

    Airport Urbanism: Remaking Hong Kong will be exhibited at the Venice Architecture Biennale until 23 November 2025.